10+ years designing, building and commercialising AI-enabled products across product, analytics and business transformation. Currently leading GenAI, RAG, computer vision and multi-agent initiatives at System1 Group.
Built within the AI / Futures team at System1 Group — from GenAI pipelines to computer-vision R&D.
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Three peer-reviewed publications and a forthcoming Springer chapter, alongside doctoral research bridging affective computing and advertising effectiveness.
Research in VR and customer sentiment analysis — connecting affective computing with measurable creative effectiveness.
Select an emotion to simulate facial muscle movements (Action Units) and creative effectiveness scoring.
Research focus: Explainable Multimodal Emotion Recognition for AI-Driven Advertising Effectiveness in VR and Customer Buying Analysis.
Consultancy project with System1 Group (AI adoption strategy, experimentation KPIs, predictive ML/GenAI model) and NHS AI Transformation project (Royal Surrey).
Built early technical depth across software engineering, algorithms, data structures, and database systems, underpinning technical credibility with dev teams.
Open to AI Product Management roles in the UK. Happy to talk through GenAI, RAG, evaluation, or research collaboration.